The Cure for the One Click Wonder: Live Camera Hosting
In my industry, the number one question I get asked is this: “How would live camera hosting services help my business?”
Answering this question is really fun. I get to watch marketers’ eyes light up and light bulbs come on as I explain what installing permanent cameras and offering a “live video feed” (video footage that’s watchable in real-time over the web) will do for them.
It attracts more web visitors, increases SEO, keeps site visitors on a page for longer, increases conversion rates and places you a giant step above your competitors.
A live feed is a constant window that looks in on what you want to show off to the world. It’s more like a magic window, though, because our interactive capacity gives it the potential to capture and captivate your audience in an engaging way. At your discretion, your viewers can control the camera to view what they want.
At HDrelay, we comically refer to it as “the cure for the one click wonder,” because our clients often report 10-20x more repeat visitors after they add a quality, permanent HD live stream service.
Goodbye terrible bounce rate. Hello conversions.
And now for the second most common question I get: “What do I need to do to make my live stream do all of those wonderful things that you’re telling me about?”
Below are three common cures for the ails of the one click wonder. The most successful feeds we host are doing one, two or all three of these things.
Use Live HD Cam to Sell and/or Convert
A big mistake first timers make is to embed a the live video player on the home page of a website and then forget about it. Yes, it adds value and stat power to your website, but you could be using it for so much more.
Landing pages, blogs, Facebook and YouTube are a few examples of places where you can either broadcast the feed or use advanced streaming options to create shareable clips in just seconds.
Anywhere you’re reaching out to new people to increase donors, sell something, or book reservations, place it THERE.
The live feed is a persuasive asset that will catch the eye of your leads and keep them interested in what you have to say. They will stay longer and warm up to your offer.
Do Something Creative
The most successful webcam owners we see are promoting engagement in creative ways. We do this ourselves by posting San Diego surf reports to our Facebook page everyday. These posts have proven to be amongst our most successful outreaches, increasing our page likes by 239% in the first two months.
The daily surf reports are a very simple example. Some of our clients take it up a notch (or ten), but you can see that even the least complicated live feed strategies produce substantial results.
Here are a few other creative ideas:
1. Create a live web show
If millennials are your target market, take note that they love unscripted media. A live show can be anything from business tips to a creative travel show. Either way, take your viewers on a unique, surprise filled ride and engage in real time using live streaming.
If you have an enticing destination, why not tempt your audience to drop what they’re doing and book a stay? Quick teasers like this can be created on the HD Relay back end with no hassle.
3. Event Time Lapse Videos
If you are producing an event or festival, set the camera up with a wide angle. After all the fun, take the recordings and speed them up to create a time lapse-like effect! Here’s a cool example from a balloon fiesta in Albuquerque, New Mexico.
4. Provide daily video snow reports
HD Relay has a kit especially for this purpose. Click the link to check out how Steamboat uses our kit and a snow stake in what they’ve dubbed the “Champaigne Powder Snow Cam.”
5. Games & Contests
The sky is the limit with this one. Imagine getting your social followers to engage and return to your website each day for a contest. Each day they could be looking for something specific on your camera.
For example, one ski resort used their HD Relay feed to play a game called “Where’s Walrus.” They set the camera up with a wide angle of the mountain. Twice a day, a staff member snowboarded down the mountain wearing a Walrus costume. If you were watching the live cam and bought tickets within 5 minutes of seeing the walrus, you could use the code “ifoundwally” to get 60% off. During the contest week, this resort saw a 900% increase to web traffic.
6. Action highlights
For sports events, action highlights can be created to share special moments with viewers online. We did this recently with one of the top races at the Sea Otter Classic, where we showcased our live streaming capabilities with the new HD Relay live event vehicle.
Don’t Set it and Forget it
Just as important as what to do is what NOT to do. The least successful webcams are the ones that are left to live a lonely life on one or two static, aging webpages.
HDrelay live feed offer so much more than a live feed. You have the power of an entire creative marketing team with access to hot new content, all the time. We provide the tools to easily create sunrise or sunset time lapses, fast forward playback, point and click HD image capture and more. These can be shared on all of your sites and video friendly social media channels.
Our most successful clients make a goal oriented, achievable strategy to utilize their IP cameras to the fullest. Whether they are looking to gain an online audience, raise donations for a cause or draw a crowd to a sporting event, destination, festival, golf tournament, concert or ski resort, HDrelay live video camera hosting is a proven, valuable and successful tactic.