Much has changed since the "Early Webcam Era" when having a single still shot every 1 minute was acceptable for building large website traffic. By creating popular live HD video desintiinations you may be able to monetize your content by delivering targeted ads for profit. As the owner of your live content you can use online advertising to create a funnel of new revenue streams. You can offer free content to customers and make money from the ads they view and click. Our online eLiveStream platform supports all online media advertising such as banner ads, in-stream ads, overlay ads, pre-roll ads, and full integration with standard ad space and video ads. HD Relay’s eLiveStream flash video platform provides seamless integration of all the leading Ad networks like Google AdSense, AdBrite, Doubleclick, and others.
Google does not disclose exactly how much you'll earn per ad that is clicked. The commission you receive per click on your livestream depends on how much advertisers are paying Google for the particular ad. You will earn a certain share of that amount. We have heard of earnings anywhere from 2 cents to $14 per click. Keyword phrases like live house auction, debt free, employment, make money, mp3, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web. Advertisers generally pay more for popular terms because they are searched for more. Even though Google will not reveal how much you are earning for each ad that is clicked from your camera feed, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc. For example, if you see that you've made $12.60 today from just 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as adsense stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in. The amount you'll earn also depends largely on the amount of targeted traffic you receive to your live camera site, how well the ads match your audience's interests, the placement of the ads on your other pages, and of course the amount you receive per click.
For years, website and content owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore. But with live video it is a different story. On average most viewers spend over 120 seconds on live HD cameras and more if it is pan tilt and zoom controllable (we suggest this feature for all marketing cameras).
For a website owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing. As a caution most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal. With Google's AdSense, not only are you displaying text ads on the live camera, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content, thanks to Google's advanced technology. Many times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the camera view.
Here's an Example of how HD Relay service coupled with a CPC Ad Revenue option could ramp up your revenue and website traffic. Actual results may vary; potential revenue could be higher or lower than what we've estimated.
Of course by increasing the number cameras all of these factors can be multiplied and is one reason why many clients quickly set up larger camera networks that encompass content specific to their businesses.
All of these examples are suggestions but please feel free to contact one of our Production Engineers to for a complete review of how live HD content can be help your website and adsense revenue. Contact us!
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"Our live camera network has become the most popular aspect of our business's website traffic. We need it to be professional and always up."
-- Joe M., Throwdown MMA Fitness