Online Marketing Budgets Shift to Favor Live Video Streaming and Digital Content
Does your hair stand up on end as you anticipate the next time Google will (yeah, they will) change their algorithms, yet again, and mess up your perfected SEO or increase your ad word fees?
In the midst of an ever-changing marketing landscape, digital content is still looking pretty near to evergreen. This is why many marketing leaders are spending more on digital content…and it’s why I decided to focus our business on growing new content venues and providing quality HD live video streaming solutions.
The truth is, according to Web Strategies Inc, marketers are forecasted to increase total digital marketing spend to 35% of total budgets in 2016. And 54.1% of marketers are prioritizing hiring for marketing content above all other marketing sub-groups. That means more content, from more brands, with bigger budgets. And this doesn’t include the content being produced by your prospect’s friends and family.
Digital Content is King (Cold news, I know)
It’s not new news: classic marketing strategies are giving way to new models.
Printed ads, catalogs, mailers and billboards are not nearly as popular as they once were. Digital advertising has too many advantages over these, being that online content can be tested, analyzed, edited, re-edited and deleted at any time.
Consider the following information from the CMO Council.
By 2012, two out of three marketers claimed to have moved at least 30% of their budgets from traditional to digital media marketing (2012).
More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. (2015)
53% of senior marketers are spending part of their budget on social media community growth and engagement. (2015)
Marketers who jump on board with these trends, shifting their budgets accordingly, will reap the rewards.
High Quality “Always on” Live Video Keeps People Coming Back
Digital marketers spend almost as much to keep buyers (45 percent) as they do to gain new ones (55 percent).
Prospects have so many options that they need a firm reason to stay on your site and/or perform the desired action (book a room, purchase a product/service, donate to your cause, etc.).
This is where assets like having your own HDrelay live video feed come in handy. Businesses like Steamboat Resort use 24 hour live streaming to entice page visitors to stay longer and come back again and again.
During the snow season, visitors check the live cameras daily (if not hourly) to see weather conditions, plan their activities or decide on their next resort stay.
Our clients also find it to be a cost effective way to gather new content consistently, since the HD Relay backend control system allows them to download shareable clips, reset the live feed to jump back in time, create sunset time lapses, and more.
Images, video, live feeds, podcasts and other forms of interactive content are beating out printed materials by a margin so big that many companies are dropping these out completely and focusing on online content.
Google will continue to favor digital content. That’s why it is more important than ever for businesses of all sizes to use multiple types of rich media in order to build an engaging website and social media presence.
Live camera services are a proven, successful way to increase web traffic, increase local brand, bring new location based awareness, and keep a steady stream of engaging content flowing through your social channels.