DIY ROI with AdServer

(Get a return on your investment with a built in do it yourself adserver)

Advanced Advertising with our IC|HD Platform –

• Customize and dictate how your ad media is played and tracked.
• Integrate overlays and logo branding.
• Add track-able introduction (pre-roll) or exit videos that link to your partners websites.
• Add track-able introduction or exit images/graphics that link to your partners websites.
• Add track-able images/graphics that are overlay-ed on your live video that link to your partners websites.

DIY ROI with AdServer

(Get a return on your investment with a built in do it yourself adserver)

Advanced Advertising with our IC|HD Platform –

• Customize and dictate how your ad media is played and tracked.
• Integrate overlays and logo branding.
• Add track-able introduction (pre-roll) or exit videos that link to your partners websites.
• Add track-able introduction or exit images/graphics that link to your partners websites.
• Add track-able images/graphics that are overlay-ed on your live video that link to your partners websites.

More advertising tools to make money or get sponsors with your unique video content!

Introduction Videos (A.K.A. Pre-rolls) and Exit Videos

Add track-able introduction (pre-roll) or exit videos that link to your partners websites.

  • Add an intro or “Pre-roll” video or image to your live stream
  • Link to a URL/Webpage (Can be used with a ClickMeter Account) – Users can click on the Intro video or image
  • Set the required play time of the intro video or image on a mobile device (i.e. 10 seconds)
  • Time allocated before the “Skip” button appears (i.e. 5, 10, 15 seconds)
  • Force the intro video or image to play no matter what on an iPhone with no skip
  • Hide the intro video or image on mobile devices
  • Add your Count Pixel URL* to track clicks on your intro video or image
  • Enter the Google Publisher Tag if using Adserving from your DFP account

File Formats: MP4 and SWF

File Size: Up to 10mb (Over 10mb will result in low performance) – up to 5mb is Preferred

File Dimensions: Up to 1280×720 for 720p Live Cameras or 1980×1080 for 1080p Live Cameras

Included with all HD Relay Live Streaming Services!

HD Relay 2016 Introduction and Exit Images Ad Serving

Introduction and End-Screen Images

Add track-able introduction or exit images/graphics that link to your partners websites.

  • Add an end or “exit-roll” video or image to your live stream
  • Link to a URL/Webpage (Can be used with a ClickMeter Account) – Users can click on the Exit video or image
  • Position the video in the player from the left and top axis points or from the right and bottom axis points using negative numbers (i.e. -20)
  • Add a “Reconnect” button to the live stream once it has timed out
  • Position the “Reconnect” button from left and top axis points and is based on the size of the end screen images height and width
  • Add your Count Pixel URL* to track clicks on your intro video or image

File Format: JPG, PNG, or SWF

File Size: Up to 5mb (Over 5mb will result in low performance) – up to 500kb is Preferred

File Dimensions: Depends on the player dimensions – Typical is 800×450 and others include 1280×720 and 1980×1080

File Resolution: 72 dpi

Included with all HD Relay Live Streaming Services!

HD Relay 2016 Overlay Images Ad Serving

Logo and Graphic Overlays

Add track-able images/graphics that are overlay-ed on your live video that link to your partners websites.

  • Add 1 or more “Overlayer(s)” to your live stream while the live feed is playing (.i.e. logos, weather widgets, etc…)
  • Link to a URL/Webpage (Can be used with a ClickMeter Account) – Users can click on the overlaid logo, image, or weather widget
  • Position the logo/image in the player from the left and top axis points or from the right and bottom axis points using negative numbers (i.e. -20)
  • Add your Count Pixel URL* to track clicks on your intro video or image
  • Sets the transparency of the overlay
  • Add or remove overlayers

File Format: JPG, PNG, GIF, or SWF

File Size: Up to 2mb (Over 2mb will result in low performance) – up to 200kb is Preferred

File Dimensions: Depends on type and text of the graphic or logo – Try different sizes for optimal results (i.e. 100×250)

File Resolution: 72 dpi

Included with all HD Relay Live Streaming Services!

We’ve got the AdServing Tools you’ll need to maximize the return on your live camera investment.

AdServer –
Strategically lets you offer paid advertising with overlay ads in your live streaming camera feeds increasing your partners and affiliates awareness and interaction with your audience.

hdrelay image roi adserving dfp vast

More Info and Links on Using DoubleClick DFP by Google

DFP stands for DoubleClick for Publishers. HD Relay is VAST compliant providing our customers with almost all adserving features. Soon we will be able to offer all adserving features as we are constantly improving the viewing experience on all devices.

DFP is one of the top adserving companies. They have the tools and resources to provide more adserving options and partners than any other company. This means you have more revenue generating potential from customizable options and partnerships through DFP that can best align your organizations goals and closely match your organizations needs with you preferred DFP partnerships.

By creating a DFP account you can create ad campaigns and easily integrate them with your HD Relay HTML player. The items needed to be entered into the HD Relay player settings are as follows: VAST URL, DoubleClick Ad Unit ID, DoubleClick Ad Unit Size, and DoubleClick Ad Unit Extra Settings. All of these settings can be found when setting up each ad campaign in your DFP account. The easiest ad campaign is to setup intro video ads. This provides your viewers with ad content relevant to your partners generating clicks/leads to their websites building brand awareness and ultimately creating sales all before watching your live stream. Other ad campaigns include loading ads based on what frames are in view, this only applies to PTZ cameras that have a panning or tilting viewing area.

Using DFP adserving with your live stream can drastically offset the cost of your monthly statement. Some of our customers have almost broken even for the amount of advertising dollars they received from their DFP account compared to their live streaming statement.

Revenue Management Solutions by DoubleClick (Google)
https://www.doubleclickbygoogle.com/solutions/revenue-management/

From here a customer can take two paths:

1) DoubleClick for Publishers: Manage your digital ad revenue across all screens, formats and sales channels (push your ads across DoubleClicks network).

2) DoubleClick Ad Exchange: Make the most of every impression, with real-time access to the world’s largest demand source (offering ads on the live stream).

Video advertising overview:
https://support.google.com/dfp_premium/answer/1711021?hl=en

Video ad serving information sheet:
https://support.google.com/dfp_premium/answer/3470647?hl=en

AdServing with HD Relay

From simple to advanced HDRelays IC|HD platform delivers new options for your live cameras

 

Build Archived Videos and Social Content

If you have a event, sunset, weather, snow stake event, security issue or tournament etc view-able by your live cameras that you would like to edit, replay, simply login to your admin manage. HD Relay. The easy to use video creation interface empowers your marketing team to add content daily,hourly or as needed without hassle.

 

Embed in any Website and App

Social marketing and live feeds can be watched from any device including iPhone, iPad, and Android. Embedded controls will vary from device to device however — all of which can be highly customized to match your web site design (including responsive sites)

 

Custom Position, Off-Line, Overlayer, Pre-Roll, and Post-Roll Videos, End Screen

Each camera and camera positions can be custom fitted with custom content into your live feed when you are not live. In addition, Simple or advanced pre-roll and post-roll video can be played to your viewer base when your live camera broadcasts.

Advanced Stats

For each live and archived IC|HD camera you will be provided detailed analytics about your viewers and traffic. You will see where they are coming from how long they stayed, and what type of device they were watching from (iOS, Android, Computer,OS etc).

 

Built in IC|HD Recording, Fast Play and Long Term Image storage

 

With IC|HD recording your live stream and archive is available for viewing inside one viewing system on your web site. This process is completely automated.

Video streaming infrastructure

 

Flexible end-to-end streaming workflow from pre built hardware, system branding.

 

Streaming is becoming a key component of many businesses.

 

For new Clients and DIY web professionals -Our flexible Hosting system allows you to build a custom do-it-yourself live solution through our streaming architecture.

 

With IC|HD VAST you assist with ad-sense minimums to allow you to start earning revenue immediately once your camera goes live.

 

Simply bring in a xml file or a VAST URL

IC|HD VAST allows your marketing to build sponsorships

If selling video ads with your site’s live video content is your model we can help. Maximize revenue with built-in Google AdSense and ad network optimization.

 

Comprehensive video ad management

Show pre-roll, post-roll, and mid-roll streaming ads, as well as overlays and companion creative sets. Create a viewer-friendly ad experience with an optional skip-able ad format.

 

Video ads for all environments

Built-in IC|HD hosting and transcoding for video ad assets into a variety of formats that play across multiple screens, including mobile devices android etc that support HTML 5

Precisely target your ads

Control when, where, and to whom, your ads appear. Use flexible delivery controls to deliver ads how you and your advertisers want to see them.

Hardware

ProBuild with Audio Hardware – Complete camera setup with microphone.

List of AdServing with HD Relay

From simple to advanced HD Relay’s IC|HD platform delivers new options for your live cameras

 

Pre-Roll, End-Roll and Position Aware Overlayer with set Pre-Roll and End-roll for loading gaps.

 

Quick Definition: DFP means DoubleClick for Publishers and it’s owned by Google

 

List:

  • AdSense All formats
    – VAST url from AdSense that can render ads in the following formats: video, skip-able video, full slot and overlayer.
  • AdSense Overlayer
  • AdSense Full Slot – VAST url from AdSense that can render full slot ads only
  • AdSense Standard Video
  • AdSense Skipbable Video
  • DFP for Publisher AdServer with end-roll only
  • DFP for Publisher AdServer with many pre-rolls, mid-rolls and end-rolls
  • AdServer with Linear ad
  • VAST url from AdServer
  • AdServer with Nonlinear ad
  • VAST url from AdServer
  • Tremor AdServer with Linear ad
  • VAST url from Tremor AdServer
  • Tremor AdServer with Nonlinear ad
  • VAST url from Tremor AdServer
  • VMAP – Flash intro – Overlayer JPEG (Image) – Video End Roll
  • VMAP – Flash intro – Video End Roll
  • VMAP – Flash intro – VPAID Position Aware Overlayer – Video End Roll

hdrelay adserver vast compliant

With HD Relay, you’re audience will get the most Effective AdServing Solution from your new live streaming camera.

AdServer –
Your audience will be introduced to your partners and affiliates through managed video ad serving.

hdrelay image audience

Call us to review the best options for your live camera project!

hdrelay call us

hdrelay protips

ProTips from HD Relay

Tip #8 – Use our IC|HD VAST Ad server system to promote sponsors, partners or upcoming events.

Learn more about VAST

The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-­formatted ad responses. VAST 3.0 adds critical functionality that opens up the in-stream digital video advertising marketplace, reducing expensive technical barriers and encouraging advertisers to increase video ad spend.

As online video content publishing has become more common, video publishers have sought to monetize their content with in­‐stream video advertising. Before VAST, there was not a common in-stream advertising protocol for video players, which made scalable distribution of ads impossible for ad servers. In order to serve ads to multiple publishers using disparate proprietary video players, ad-­serving organizations had to develop slightly different ad responses for every publisher/video player targeted. This approach was expensive and didn’t easily scale.

VAST provides a common protocol that enables ad servers to use a single ad response format across multiple publishers/video players. In 2008, the IAB introduced the first version of VAST to the video advertising marketplace, which has since been widely adopted throughout the industry. In 2009 features were added that enabled additional functionality and more clarity. Today, as the in­‐stream digital video advertising market becomes more sophisticated, additional features and functionality are required to improve support for in-­‐stream ad display and reporting.

VAST 3.0 provides more features, increased functionality and better reporting, while maintaining backward compatibility with VAST 2.0 to ensure a smooth transition for the industry. VAST 3.0 provides additional detail for the ad response format and the expected behavior of video players.

With VAST 3.0, video players now have the ability to declare which ad formats they support. Five formats are provided as options: Linear Ads, NonLinear Ads, Skippable Linear Ads, Linear Ads with Companions, and Ad Pods (a sequenced group of ads). Skippable Linear Ads and Ad Pods are new formats offered with this release. Some video players choose to only support certain VAST ad formats in accordance with their publishing business model. With VAST 3.0, the guesswork of which VAST ad format a player supports is eliminated.

Video content publishers should upgrade their video players to support VAST 3.0 ad responses according to the ad formats they support. These video players should also adhere to the expected behaviors defined in this document. Additionally, ad-­serving organizations should ensure that their VAST 3.0 ad responses are well formatted and adhere to the specifications outlined in this document.

As with all IAB guidelines and specifications, this document will be updated as in­‐stream video advertising progresses and new ad formats become more widely adopted.

– See more at: www.iab.net.

VAST Inspector

The Video Ad Serving Template (VAST) provides a standard XML-based ad response for in-stream video for on-demand video players where the ad response is parsed prior to play. Details on VAST can be found on the Interactive Advertising Bureau VAST guideline.

This page verifies VAST 2.0 compliance in two ways:

  1. Verifies whether your video player is VAST compliant by testing our default VAST tags in your player.
  2. Verifies whether your video ad response is VAST compliant by making ad calls using the sample player below.

1. Verify whether your video PLAYER is VAST compliant

To check whether your video player is VAST compliant, use the ad tags below. These are generated to verify that your player displays the ads correctly and calls all the appropriate tracking URLs.

VAST 2.0 inline ad with companions: http://ad.doubleclick.net/pfadx/N270.132652.1516607168321/B3442378.3;dcadv=1379578;sz=0x0;ord=79879;dcmt=text/xml

VAST wrapper 2.0 pointing to VAST 2.0: http://ad.doubleclick.net/pfadx/AngelaSite;kw=nexuswrapper;sz=300×250;ord=4422567;dcmt=text/html

2. Verify whether your video AD RESPONSE is VAST compliant

To check whether your video ad response is VAST compliant, paste your VAST ad tag or VAST ad response into the text field below and then click the “Display Ad” button. Our video player will verify and display the VAST ad response, and also ping the tracking URLs.

Verify whether your video AD RESPONSE is VAST compliant: https://developers.google.com/interactive-media-ads/docs/vastinspector