Bird Cams Bring New Interest Online
In the past year, I’ve noticed a trend towards bird cams online. From Animal Planet to bird conservatories to barn owls, you can birdwatch pretty much anywhere in the world, 24/7. You name it, you can find it live. No binoculars necessary.
So why the bird cams galore?
The trend towards live “birding” is fueled by the same stuff that fuels the massive increase in live feeds in general.
Everyone Loves Live Stream
I know, I know. We’re partial considering webcam services are our business here at HD Relay. Still, we went into this industry for a reason. Live streams are just plain cool.
Anyone who doesn’t like live streams is equivalent to someone who doesn’t like ice cream. Or puppies (more on this later).
SEO Loves Live Stream
The great thing about offering something visually awesome is that it sells. When you offer something cool on your website, people stay longer and engagement levels soar.
This is why we chose to make our HD cameras interactive. Per owner discretion, visitors can actively participate in the viewing experience by choosing different angles, panning and more. All in 1080p high definition.
Marketing statistics consistently rank video amongst the most effective search engine optimization techniques. In fact, online video now accounts for a whopping 50% of all mobile traffic (HighQ 2015 stats) and companies that use it enjoy 41% more web traffic (Aberdeen 2016).
Unfortunately, producing videos can be costly and time-consuming, meaning it only gets done a few times per year (or not at all).
This is where live streaming gives marketers an advantage. They have access to hot video and audio content, fresh out of the oven. ALL. THE. TIME. And new features like instant rewind and fast forward playback (time lapse-like video) make it easy to cook up sweet, bite sized teasers for social media and sharing. This is HUGE bonus considering social video generates 1200% more shares than text and images combined (No, I did NOT accidentally tack an extra zero on the back of that stat).
Live Streaming Converts Buyers and/or Contributors
The play button has been called “the most compelling call-to-action on the web.” Rightfully so, I might add.
Bird conservatories (and a variety of wildlife conservation efforts) have had great success using live streams to increase contributions to valuable causes. This is because contributors are like the rest of us who love ice cream, puppies and live streaming.
Better content always coincides with better conversion rates.
Which brings me to the puppies. The first time I researched webcams I came across a “puppy cam.” Twenty-four hours a day of furry cuteness. Completely distracted, I spent about 10 minutes staring at this live feed and, I kid you not, I ALMOST bought a three-legged black lab. And I wasn’t even in the market for a dog.
My point is that webcams are powerful conversion tools. Had I been in the market for a dog, I would have been 100% sold.
Birdwatching enthusiasts and wildlife advocates have realized that in addition to being a total hoot, bird cams increase web traffic and are a proven, powerful tool to convert their audiences.
Want one? Find out more here.